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SUPRAVISSUPRAVISSUPRAVIS
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History

SUPRAVIS GROUP S.A. is a modern company with a dynamically developing production capability. It is situated on a 13 hectare site in the picturesque suburbs of Bydgoszcz. The packaging made by the company constitutes a significant part of the packaging market for the Polish food industry, with exports amounting to 50% of the company's income. The company's brand is known among all cured meat producers on the domestic market, and the company itself is a significant player on foreign markets.


The strategy of SUPRAVIS GROUP S.A. is to realize a well-chosen vision, with the mission of participating in the development of food packaging technology.


On the Polish market the company concentrates on BTL activities, which are especially aimed at more homogenous target markets such as wholesale customers. For altthese activities the company mainly uses the following tools: newsletters, affiliate programmes and dedicated internet services.


On the foreign markets the company applies a market diversification strategy, based on putting goods into multiple sales markets. For this reason the gąsior brand is becoming more available and popular worldwide. The main promotional strategies on the foreign markets are public advertising and participation in international business-related expositions (IFFA in Frankfurt am Main, Foodex IFE in London), as well as publishing articles in the industry press in given countries.